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BRAND PROFILE

The identity of Samsoe & Samsoe is based upon unique and recognizable Scandinavian design. The look is built on ideas of freedom and simplicity. With raw details, denim as well as tailored details the collections are designed to match current trends and meet market demands.The ambition is to develop an attractive, market-oriented and international design based on Scandinavian design tradition.The current portfolio consists of clothes, shoes and accessories for both women and men.

With our concept and design we aim to be a leading brand within our area of operating. With great success and experience Samsoe & Samsoe has taken on Scandinavia and is today acknowledged as a successful, progressive brand throughout Scandinavia promoting modern design for an international market. The brand is widely available and reflects personality, identity, credibility, innovation and quality. The leadership style, the freedom and a democratic approach to design are some of the driving forces behind the company.

HISTORY

1991

The brothers Klaus and Preben Samsøe establish the company Samsøe & Samsøe.
Samsøe & Samsøe opens jewellery shop in Copenhagen.

1993

The first fashion store opens in Studiestræde, Copenhagen.

1993

Samsøe & Samsøe starts producing menswear.

2000

Peter Sextus and Per Ulrik Andersen takes over the company.
The company establishes the head office in an old industrial building in Ryesgade, Copenhagen.

2004

The first female collection is launched.

2005

First concept store opens in Illum, Copenhagen.
A multibrand shop selling several established fashion brands.

2008

Samsøe & Samsøe launches the first shoe collection.

2009

The first shop opens outside Denmark.
A monobrand shop in Malmø, Sweden.

2011

Samsøe & Samsøe launches a denim line.
Samsøe & Samsøe launches the bi-annual newspaper THE COLLECTIVE
Re-opens flagship store in Oslo

2012

Nominated for the E-commerce award for the first time
Nominated for Best Danish Brand in DANSK Fashion Award
The first monobrand store opens in Stockholm