'SUMMER CAMP' – The Installation
'SUMMER CAMP' – The Installation
For Copenhagen Design Week, we created an exclusive installation to be shown at other circle, a new design exhibition located at The Lab in Østerbro.
The other circle exhibition was open to visitors from the 18th to 20th of June.
About the installation
Through an immersive setting that reimagines the warmth of a bonfire within the pared-back language of contemporary art, we brought summer camp nostalgia to the other circle. Set inside a clean white space, the 'SUMMER CAMP' installation invited visitors into a quiet moment of shared experience.
THE SOUND
The experience was enhanced through the use of speakers placed on top of the structure, which emit crackling bonfire sounds, blending nature’s warmth with the quiet surrealism of the digital output.
THE SCENT
The rare essential oil Betula Alba created a smoky, leathery, and grounded scent with notes of charred wood and aged forest, evoking the atmosphere of campfires, weathered textures, and autumn air.
THE TASTE
The experience was brought to completion with marshmallows that are available to guests, individually wrapped in semi-transparent branded bags – a soft, sensory nod to bonfire rituals and the simple joy of indulgence.
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A piece of 'SUMMER CAMP' for yourself
During these three days, we also offered a special experience in our Købmagergade and Værnedamsvej stores in Copenhagen. At these selected locations, visitors received the exclusive lunch box from our PA25 launch dinner with Madeline Argy with their purchase.