Our Denim Guide

One of the most popular and timeless materials, denim is an important fabrication used in all of our collections – especially so when it comes to our Blue Belief collection. As part of our vision, we create timeless essentials that will be the perfect foundation for all of your everyday looks. From our Eddie jeans for men to our Rebecca jeans for women and all of denim styles in-between, invest in these staples and cherish them for years to come.

If you want your denim styles to retain their shape and colour, so that you can wear them for as long as possible, we recommend following our care guidelines.

To stay as responsible as possible, we try to use low impact technology as much as we can. Our Blue Belief collection is created with 75% less water, energy, and chemicals than traditional denim manufacturing and only uses responsibly sourced materials.