An Iconic Collaboration

We have officially arrived in Harrods' menswear department in London and are taking up a permanent residence in the halls of the legendary building. To mark the brand's arrival at Harrods, skater Jyrrel Roberts has taken to Knightsbridge to showcase that our Scandinavian aesthetic and London's streetstyle are a perfect fit. 

Knightsbridge Calling...

Known for his light-footed movements on the skateboard, Jyrrel visualises the dynamic nature of our Spring Summer 2024 styles that have been created to be layered and coordinated for agile looks. Whether set against white townhouses or the stone surface of Harrods' entryway, the timeless colourways of the styles go hand in hand with the nuances of the metropolitan cityscape.