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The Adidas story started in 1924 in a small town in Bavaria, Germany. The company was founded by Adi Dassler, who set out to produce the best possible equipment for athletes. The company works tirelessly to inspire and enable people to embrace the power of sport in their lives. It does this through streetwear and fashion, because sport is an attitude and a way of life. Everything the company does is anchored in sport.Shop here