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Helena & Lucía

The most stylish duo in Madrid, sisters Helena and Lucía are stylists, influencers and together own Them Bones Jewellery.

To shoot our latest #samsoestories, we met up with them in Madrid and had them style our Spring 2019 collection.

Photographed by Inma Mariscal.

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Describe your style in three statements.

Very 70's, modernized, mixing colours and textures.

How do you influence each other’s style?

I think Lucia is not as risky as me and sometimes that makes me go with a simpler look, but only sometimes!

What do you admire most about your sister?

Her strength.

What would you be doing if you hadn't pursued a career as an influencer/freelancer?

What I actually do! Work on our jewellery brand Them Bones Jewellery and work as a freelance stylist.

What does Scandinavian fashion mean to you?

Cool, minimalistic and experts in mixing colours.

Who do you most admire and why?

Cher because of her style, music and most importantly, hair.

What would you like to do that you can't?

Read minds.

What in particular do you love about Madrid?

The sun.

What’s your three favourite places in Madrid and why?

Casa Lucio Restaurant, because of his famous broken eggs; Bar Hemingway, because of its leopard VIP zone; and El Viajero, because of its terrace with the cool views and because I live right next door and always go there with the laptop to work.

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Describe your style in three statements.

Eclectic, comfy and vintage.

How do you influence each other’s style?

We share clothes, so you can imagine how much!

What do you admire most about your sister?

The way she keeps calm before adversities.

What would you be doing if you hadn't pursued a career as an influencer/freelancer?

What I actually am already doing - being a freelance stylist and co-owner of our jewellery brand Them Bones jewellery!

What does Scandinavian fashion mean to you?

It means everything, everyone looks so cool and stylish!

Who do you most admire and why?

Lady Diana Spencer, because she was much more than a style icon. She changed everything, she knew how powerful an image can be.

What would you like to do that you can't?

Maybe flying? I’m one of those people who doesn’t see a limit in what you can do.

What in particular do you love about Madrid?

Everything. The streets, the food, my hood La Latina near the Royal Palace, the people, "the terrazzo" (as we say) after work, the weather... I’m really happy to have been born and to live in this city because I simply just love it.

What’s your three favourite places in Madrid and why?

Bar Corazón, a cocktail bar in Malasaña; El Ventorrillo, a restaurant with one of the best views in Las Vistillas, because they make the best tortillas ever; and The Prado Museum. I need no reasons to go, it's one of my favourite museums and in spite of knowing everything there, I still go to just read or to lose myself.

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