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What would you be doing if you had not pursued a career as an Art Director?

Would definitely be into interior design or work at an art gallery.

Describe your style in three words...

Chic, minimal, with a vintage twist.

How would you describe Samsøe & Samsøe in three words?

Cool, Scandi, trendy.

Who do you admire most and why?

I admire people who are hardworking, who are discreet, who are kind, who are passionate, who have been through a lot and manage to stay positive.

If you could have a conversation with any person in the world, living or dead, who would it be and why?

First person that comes to my mind is Leonardo Da Vinci. Besides being an incredible painter, he was a thinker way ahead of his time and the influence he has given to the world is incomparable.

What is the best advice you have been given?

If you don't go after what you want, you'll never have it. If you don't ask, the answer is always no. If you don't step forward, you'll always be in the same place.

What is your favourite decade style wise?

Has to be the 90’s with the supermodels era, the return of minimalism and a more effortless approach to fashion.

What are you most proud of?

I’m proud to have a job that I’m passionate about, to have the creative freedom that I’ve always dreamt of. Proud of being able to work with so many talented people and brands I admire.

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Beatrice Gutu Samsøe Stories 6
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