We promote circularity and reuse through RE:initiative

We believe we can be part of a circular solution and are committed to taking responsibility for our products beyond the first point of sale. 

Besides offering repair services in most stores, we extend the life of our products and materials through our in-store circular RE:initiative. Through RE: we repurpose flawed and returned items, leftover fabrics, and unsold stock as either RE:DUCE, RE:WEAR, or RE:MAKE. 

Due to the limited scalability, RE: items are only available in selected flagship stores.