PRE-AUTUMN 2026 CAMPAIGN
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PRE-AUTUMN 2026 CAMPAIGN
For Pre Autumn 2026, Samsøe Samsøe captures the collection on location in Barcelona, set against the sunlit backdrop of a city where movement and stillness coexist in quiet harmony where the light is sharp and moves towards softness. Movement slows, then gathers again.
The campaign starring Sara Eirud and Duncan Yair, unfolds through a documentary inspired lens, capturing moments as they happen and progress resulting in unposed, unfiltered, and quietly observant imagery.
The campaign reflects the rhythm of summer in the city, juxtaposing dynamic urban scenes with moments of calm with a striking outdoor white backdrop, placed in natural daylight, bringing forth a sense of stillness that contrasts with the energy of the surrounding busy and alive city and beach environment. This interplay between motion and pause mirrors the spirit of the collection itself; refined yet relaxed, intentional yet spontaneous.
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Accessories remain a key focus, with The Herø and Sakaia bags taking centre stage in updated seasonal materials alongside expanded footwear offering which includes sneakers, sandals, loafers, and ballerinas designed to complement the collection’s balance of function and refinement.
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Fluid dresses, softly structured tailoring, clean-lined shirts, and lightweight outerwear are captured in candid, unposed moments, reinforcing a sense of authenticity and immediacy.
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