For Spring Summer 2026, we introduce ‘HERØ IN THE CITY,’ a CGI campaign created in collaboration with Sucuk & Bratwurst to mark the launch of our signature Herø Bag. Filmed across three locations in Copenhagen, the video‑led concept blends real city footage with precise 3D animation to present the silhouette in five refined colourways. The visual expression is clean and premium with a subtly playful touch, rooted in the contemporary character of our home city.