City Stor(i)es: Pilestræde
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City Stor(i)es: Pilestræde
Let us take you across the world and into our international stores. Each of our stores is a unique home to our brand with its own story, neighbourhood, and distinct style – in the same way that the style of each city differs. Our first stop on this journey? Our store in Pilestræde, a small street in the very heart of our home, Copenhagen.
With the very first steps down its staircase, you can tell that there is a special history here – and once you have arrived on the shop floors, that story slowly but surely becomes clearer. From tiled walls to the staircases on each side, and the classic terrazzo flooring on the elevated platforms, the original purpose as a bathhouse becomes visible – one detail at the time. A closer look also reveals metal signs on the pillars that denote where the respective changing rooms for women and men once began.
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But that is not the only thing that makes this store special. Despite its central location and proximity to the Købmagergade flagship store, our Pilestræde store tends to be a bit quieter. It is particularly returning customers that Store Manager Sofie greets here every day: "Since we have more time that we can dedicate to each customer here, we can often give them a more personalised service. As a consequence, there are a lot of people that return to this store and that I know by their first name."
Additionally, there are many travellers that visit the store, which Sofie ascribes to its special surroundings. "Pilestræde is a very beautiful street that has a lot to offer – both in terms of more well-known brands, smaller ones that you can only find in Copenhagen, and independent businesses that only exist in this very street." From cafés and coffee roasteries that are internationally acclaimed such as April and La Cabra to Scandinavian interior design brands like Louise Roe and more – the neighbourhood is brimming with windows to peer into and places to explore. One of Sofie's favourites? Vinoria Lilo, where she sometimes finishes the day with her team.
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