THE HERØ BAG: CPH TOUR
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THE HERØ BAG: CPH TOUR
On March 11th, we gathered in Copenhagen to celebrate our new signature, The Herø Bag. The day unfolded as a curated tour through the city, including a stop at The Petrol Station designed by Arne Jacobsen, where guests explored the architectural setting before joining a customisation workshop, as well as celebratory performances and drinks.
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The day began at Samsøe Samsøe's headquarter at Ryesgade, where talents were welcomed and picked up by a Samsøe Samsøe-branded bus before visiting several key city locations connected to our roots and design identity.
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The tour concluded at our Pilestræde store – a former bathhouse in the heart of Copenhagen, as revealed by the tiles covering interior of the store. Here, guests explored The Herø Bag up close and enjoyed an exclusive performance by saxophonist and producer Venna and his band.
ARRIVAL LOOKS
Our guests arrived dressed in considered Samsøe Samsøe looks, each styled with their chosen silhouette from the collection. The event brought together refined ready-to-wear, personal expression, and the debut of the bag, creating a moment that reflected the craftsmanship and character of the new design.
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