Our Exclusive Pop-up at Merci Paris
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Our Exclusive Pop-up at Merci Paris
For the month of October, we opened an exclusive pop-up at Merci in Paris that lets both customers and passers-by become a part of our universe. Reflective foils with a lime green gradient adorned the windows of the boutique, making it possible to dive into the concept of AW25, presented earlier this year at Copenhagen Fashion Week. Here, the styles were introduced within the framework of a lime green light installation which illuminated a stage that featured the accompanying lookbook imagery.
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To bring the 'Radiant Connection' exhibition to Paris, a smaller replica of the stage that the collection was presented on was set up in the boutique.
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Our partnership also resulted in a small, curated collection – defined by a co-created logo that unites our visual worlds and available to our Samsøe Søciety members only.
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