Responsible production
Responsible production


Transparency is essential to responsible production 

The most severe risks to responsible production practices and the biggest challenges to compliance with our Code of Conduct will typically be present in our supply chain, where our products are manufactured. While we rely on the collaboration with our partners and their compliance with our standards for responsible production, the complexity and in- transparency of global supply chains can make it difficult to manage and mitigate these risks.

We work towards offering full transparency in our production — all the way from raw material fabrication to factory, including how products are made. Transparency allows us to identify where our efforts to improve manufacturing methods, invest in green solutions, and promote better working conditions, have the biggest impact.

Read more about our key actions for creating real change below and head to our latest CSR Report for the full tour.

Towards full transparency

Being 100% transparent includes being open about all parts of our business and about the production of our garments: from final garment manufacturing, all the way back to the extraction and production of the raw materials.

For the last three stages of our production supply chain — from fabric mill to dyeing and sewing — we achieved close to 100% traceability. 

Tracing our garments back to the first stage — to the origin of the raw material — represents the most complex part of our work towards traceability and transparency. This is one major reason for us to prioritise using materials certified to GOTS, RWS, RMS, RAS, GCS and GRS standards, as these certifications offer full traceability from the raw material to the shop floor. 

If you would like to know where your garment is produced, please use the below formula and we will get back to you, transparently, with your product’s journey:


Human rights & decent working conditions

 To ensure transparency and the accountability of our suppliers’ compliance with our Code of Conduct, we require inspections to be carried out by third-party auditors at our suppliers’ facilities - meaning that our suppliers are frequently checked by an independent representative against their performance on human rights, international labour standards, health and safety regulations, environmental protection and business ethics. 

For these audits, we accept only internationally recognised standards, specifically: BSCI, SMETA, SGS, SEDEX, WRAP, ISO, and SA 8000.

85% of our strategic suppliers have valid social compliance audits, which covers close to 80% of all our orders. We are working to increase this year-on-year towards 100%.


Scaling Low Impact production

Our Low Impact denim programme, called Blue Belief, is a complete denim collection made using Low Impact technology and from responsible materials and trims, such as GOTS certified organic cotton, hemp and recycled cotton from post-consumer waste.

The integration of innovative Low Impact technologies such as low-temperature washing, laser treatment, ozone wash, and closed-loop water recycling has enabled us to minimise the impact of each garment significantly.

For the latest Blue Belief collection, we achieved a reduction in overall energy water and chemical usage by as much as 70-75% compared to traditional denim. The Blue Belief production model is truly an industry-leading example and, moving forward, our focus must be on applying Low Impact technologies to production beyond denim.