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Our Story

An international brand rooted in Scandinavian simplicity

Stories / Our Story

Samsøe Samsøe dates back to 1993, when a small jewellery shop opened in Copenhagen’s Latin Quarter. The label soon expanded to include premium T-shirts and knitwear, primarily for men. In 2000, the current owners took over of the brand, transforming it into an international fashion house focusing on contemporary clothes, footwear and accessories for men and women.

With a nod to its Scandinavian heritage, Samsøe Samsøe is defined by a wearable aesthetic that combines the utilitarian ease of Copenhagen street style with a quintessentially Scandinavian spirit. Collections transcend trends, drawing on Denmark’s renowned design tradition to result in minimalist, affordable and accessible fashion.

Samsøe Samsøe finds inspiration in everyday life.

Marrying versatile and contemporary capsule pieces with softly tailored separates and chic signature styles, collections are uncompromisingly Scandinavian: Premium fabrics, functional and playful details, tailored finishes and iconic silhouettes imbue the label’s collections with a subtle, personal and sophisticated approach to dressing.

Designs carry you effortlessly from office to event, through week to weekend, and work equally well alone or can be layered together. Timeless, functional and sophisticated – everything you could want in your wardrobe.

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