SAMSØE SAMSØE X MADELINE ARGY
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Samsøe Samsøe x Madeline Argy
Samsøe Samsøe and British talent Madeline Argy have joined forces once again. Since Argy became our first-ever ambassador in 2025, the relationship has deepened with quiet momentum and now arrives at its natural next chapter; a fully co-designed capsule collection, conceived in tandem and carrying the signatures of both Samsøe Samsøe and Madeline Argy.
With this collection, she steps beyond the front of the campaign and camera, and into that of co-designer, shaping a body of work that reflects her own point of view on style and dressing. The collection draws on the ease of effortless style, inspired by the first shoot Argy and Samsøe Samsøe did together, where Argy realised how much a look can change with layers, and carried that playfulness into her own personal style. In Argy’s own words, the collection embodies this with its effortless, functionality and personal meaning.
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Madeline Argy has built her platform on candid, unfiltered storytelling with an honesty and relatability that has made her one of the standout creator voices of now, and a loyal following spanning Instagram, TikTok, and her podcast.
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"I've always been drawn to pieces that feel effortless, things you can throw on without overthinking but still feel like yourself in. Working on this collection with Samsøe Samsøe was about creating a wardrobe that feels lived in, versatile, and quietly confident. We obsessed over the small details, so every piece feels intentional, but never precious. I hope it's the kind of collection people reach for again and again because it simply fits into their everyday lives." – Madeline Argy
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